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Operational Consulting
Essentials: The more "No" the more opportunities to improve.
- Support from classical media for customer acquisition is reasonable.
- Main revenues are done with great business customer.
- Use of Internet is negligible compared to personal contact.
- Costs of acquisition sum up to 1 %.
- Advertising promotes image, revenues are a side effect.
- Mailings (design & distribution) are done solely by a specialised direct marketing company.
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Consulting Topics: Fees will increase when the following is not regulated sufficiently.
- Historic customer data cannot be found.
- Channels of acquisition are used in there ranking of profitability.
- A debriefing for all adverstising campaigns is used, quantitative content is analyzed.
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